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Getting tax-exempt status for your nonprofit organization is just the first step -- whether its mission will succeed depends entirely on your ability to raise money. Fortunately, Effective Fundraising for Nonprofits will show you how.
Featuring advice and stories from over 40 experienced fundraisers, foundation staffers, journalists and more, the 2nd edition of Effective Fundraising for Nonprofits explains how to:
The 2nd edition also covers IRS rules and regulations, grassroots strategies for struggling nonprofits, the tools and staffing needed, and dozens of resources that you can take advantage of.
Best of all, Effective Fundraising for Nonprofits is written in plain English, cutting out the jargon and "consultant speak" that's all too common in many nonprofit books.
- Sales Rank: #1040225 in Books
- Brand: Brand: NOLO
- Published on: 2008-02-28
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x 1.50" w x 7.00" l, 1.71 pounds
- Binding: Paperback
- 528 pages
- Used Book in Good Condition
Review
Provides clear answers for nonprofits, with advice from fundraisers, foundation staffers and journalists. (San Diego Union-Tribune 20090101)
"Gets into the best ways to keep the money flowing in, including using the Web and developing grass roots strategies." (Accounting Today 20080202)
"Provides clear answers for nonprofits, with advice from fundraisers, foundation staffers and journalists." (San Diego Union-Tribune 20080202)
"If you have room for only one book on your fundraising bookshelf, Effective Fundraising for Nonprofits should be that book. Author Ilona Bray... does a remarkable job giving key information about every aspect of fundraising without being too simplistic." (Advancing Philanthropy 20080202)
It looks excellent, but I have to say that I haven't been able to look at it much because my wife... has taken it and is reading everything. (G. D., San Francisco, CA )
I've already changed the way I write a query letter based on reading this book. Beyond that, it's engaging and readable and absolutely does have 'real-world strategies that work.' (S. M., Washington, D.C. 20090101)
Gets into the best ways to keep the money flowing in, including using the Web and developing grass roots strategies. (Accounting Today 20090101)
If you have room for only one book on your fundraising bookshelf, Effective Fundraising for Nonprofits should be that book. Author Ilona Bray... does a remarkable job giving key information about every aspect of fundraising without being too simplistic. (Advancing Philanthropy 20090101)
About the Author
Bray is an author and legal editor at Nolo, specializing in real estate, immigration law, and nonprofit fundraising. She is co-author of Nolo's Essential Guide to Buying Your First Home and also edits a number of Nolo's small business books. Bray's working background includes solo practice, nonprofit, and corporate stints, as well as long periods of volunteering, including an internship at Amnesty International's main legal office in London. She received her law degree and a Masters degree in East Asian (Chinese) Studies from the University of Washington.
Most helpful customer reviews
49 of 52 people found the following review helpful.
Only for major organizations
By Nina Abbott
As a parent, I'm involved in fundraising for our child's school and also do volunteer consulting to a number of child related not for profits. I had chosen this book in hopes of learning how to more effectively raise funds for both.
This is a wonderful book if you are raising funds for a large not for profit...particularly in structuring proposals and major solicitations. However, this is not the book for the "kitchen" fundraiser...the parent or not for profit volunteer whose tools are limited to evening hours,personal passion and a few hundred dollars to spend at a big box office supply store.
I would love to read a book (of better yet, several) on fundraising tactics for schools and not for profits with limited means.
7 of 7 people found the following review helpful.
Well-written, exceptionally informative
By Skip Rohde
This is an excellent textbook and reference book on fundraising for non-profits. I recently joined the board of a non-profit and knew nothing about fundraising, but this book got me up to speed very quickly. The author treats you like a reasonably intelligent person, in contrast to some other primers that are too cutesy, and she writes in plain English and avoids jargon. It's packed with information, web sites, references, real-world examples, and recommendations. And it's up-to-date. If you're working for or with a non-profit, you need this book.
20 of 21 people found the following review helpful.
Should be issued to every nonprofit board member!
By Dave Greenbaum
As a member of as non-profit board, I was immediately interested in this book. While I enjoy supporting my organization's mission and contributing my time, talent and resources, development isn't my strong suit. This book is for both novice and experienced members of non-profits and should be standard issue to every employee and board member. After reading this book, I handed it to our executive director with lots and lots of sticky notes giving my ideas on what we should be doing differently. Don't you just love board members like me!
The book's audience is the staff and board of a non-profit, but the primary focus is that of a board member and how you can direct the organization. We as board members need to take that overview of the organization in order to help it see the big picture. However this book expertly advises readers not just on the big picture of how to raise money for your organization, but covers the minutiae - such as writing effective solicitation letters, how to perform big and small tasks, and most importantly, how to effectively thank and recognize donors.
No stone was left unturned in this book and it is a fundraising bible. Experienced development directors can use it as a checklist to make sure they aren't focusing on one area while ignoring others. The organization I'm on the board of right now goes for the big asks and big events, but forgets the small stuff. Other groups I've been involved with are great on the individual donations but never apply for grants or foundations. In particular I appreciated the section on legacy and estate gifts which I just recently went to training for. Darn, if I had this book I could have completely avoiding getting up on a Sunday morning for a three hour training session on how to ask donors to add our organization to their will or make us beneficiaries on their life insurance or retirement policies.
If it involves raising money in any way, shape or form for your organization, this book covers it in great depth. Many readers will skip to the section their organization is in most need of help. Don't. Each section is golden in its advise and suggestions. Even in those areas I thought our non-profit did well in, I saw clear areas of improvement and how we can integrate other ideas in our giving community.
As a board member, I was excited, enthused and ready for action after reading this book. How many executive directors wouldn't love to be able to give that to a board member? No need--just give them this book and your job is done. Not really. An director's job is never done, but at least this book give your board understanding the importance of development and how everything that you do as an organization involves development.
Pros: A definitive guide to helping our organization raise money in every way shape and form.
Cons: Absolutely none, expect maybe for the fact it means I can't ignore development issues as as board member anymore. Great, more work for me.
5 out of 5
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