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Raise money for your nonprofit with unique advice and tactics
Getting tax-exempt status for your nonprofit organization is just the first step toward succeeding in your mission -- ultimately, your nonprofit's effectiveness depends entirely on your ability to raise money. Fortunately, Effective Fundraising for Nonprofits will show you how. Featuring advice and stories from over 40 experienced fundraisers, foundation staffers, journalists, and more, the 3rd edition of Effective Fundraising for Nonprofits offers strategies for raising donations from individuals, companies, and institutions, and covers the tools and staff you'll need to get the job done. Find out how to:
Best of all, Effective Fundraising for Nonprofits contains expert advice written in plain English, cutting out the jargon and "consultant speak" that's all too common in many nonprofit books.
The 3rd edition is updated to include a new focus on fundraising in the down economy and features input from development professionals across the U.S. And, you can read up on latest studies on who gives the most and why and the latest tips for "greening" your nonprofit's special events. Plus, you'll get the latest tax figures, guidelines for the new IRS Form 990, and updated resource recommendations and contact information.
- Sales Rank: #217033 in Books
- Published on: 2010-08-24
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x 1.50" w x 7.00" l, 1.82 pounds
- Binding: Paperback
- 528 pages
Review
“If you have room for only one book on your fundraising shelf, Effective Fundraising for Nonprofits should be that book.”-Advancing Philanthropy, Published by the Association of Fundraising Professionals
“ Gets into the best ways to keep the money flowing in, including using the Web….” -Accounting Today
“ Provides clear answers for nonprofits, with advice from fundraisers, foundation staffers and journalists.”-San Diego Union-Tribune
About the Author
Bray is an author and legal editor at Nolo, specializing in real estate, immigration law, and nonprofit fundraising. She is co-author of Nolo's Essential Guide to Buying Your First Home and also edits a number of Nolo's small business books. Bray's working background includes solo practice, nonprofit, and corporate stints, as well as long periods of volunteering, including an internship at Amnesty International's main legal office in London. She received her law degree and a Masters degree in East Asian (Chinese) Studies from the University of Washington.
Most helpful customer reviews
49 of 52 people found the following review helpful.
Only for major organizations
By Nina Abbott
As a parent, I'm involved in fundraising for our child's school and also do volunteer consulting to a number of child related not for profits. I had chosen this book in hopes of learning how to more effectively raise funds for both.
This is a wonderful book if you are raising funds for a large not for profit...particularly in structuring proposals and major solicitations. However, this is not the book for the "kitchen" fundraiser...the parent or not for profit volunteer whose tools are limited to evening hours,personal passion and a few hundred dollars to spend at a big box office supply store.
I would love to read a book (of better yet, several) on fundraising tactics for schools and not for profits with limited means.
20 of 21 people found the following review helpful.
Should be issued to every nonprofit board member!
By Dave Greenbaum
As a member of as non-profit board, I was immediately interested in this book. While I enjoy supporting my organization's mission and contributing my time, talent and resources, development isn't my strong suit. This book is for both novice and experienced members of non-profits and should be standard issue to every employee and board member. After reading this book, I handed it to our executive director with lots and lots of sticky notes giving my ideas on what we should be doing differently. Don't you just love board members like me!
The book's audience is the staff and board of a non-profit, but the primary focus is that of a board member and how you can direct the organization. We as board members need to take that overview of the organization in order to help it see the big picture. However this book expertly advises readers not just on the big picture of how to raise money for your organization, but covers the minutiae - such as writing effective solicitation letters, how to perform big and small tasks, and most importantly, how to effectively thank and recognize donors.
No stone was left unturned in this book and it is a fundraising bible. Experienced development directors can use it as a checklist to make sure they aren't focusing on one area while ignoring others. The organization I'm on the board of right now goes for the big asks and big events, but forgets the small stuff. Other groups I've been involved with are great on the individual donations but never apply for grants or foundations. In particular I appreciated the section on legacy and estate gifts which I just recently went to training for. Darn, if I had this book I could have completely avoiding getting up on a Sunday morning for a three hour training session on how to ask donors to add our organization to their will or make us beneficiaries on their life insurance or retirement policies.
If it involves raising money in any way, shape or form for your organization, this book covers it in great depth. Many readers will skip to the section their organization is in most need of help. Don't. Each section is golden in its advise and suggestions. Even in those areas I thought our non-profit did well in, I saw clear areas of improvement and how we can integrate other ideas in our giving community.
As a board member, I was excited, enthused and ready for action after reading this book. How many executive directors wouldn't love to be able to give that to a board member? No need--just give them this book and your job is done. Not really. An director's job is never done, but at least this book give your board understanding the importance of development and how everything that you do as an organization involves development.
Pros: A definitive guide to helping our organization raise money in every way shape and form.
Cons: Absolutely none, expect maybe for the fact it means I can't ignore development issues as as board member anymore. Great, more work for me.
5 out of 5
13 of 13 people found the following review helpful.
An especially recommended study for non-specialist general readers
By Midwest Book Review
Just as money is the life-blood of governments and private enterprise corporations, so it is essential to carrying out the mandates of non-profit organizations as well. Now in a fully updated and significantly expanded second edition, Effective Fundraising For Nonprofits: Real-World Strategies That Work" by Ilona Bray draws upon her years of experience and expertise serving a variety of nonprofit agencies in every managerial capacity from development director and staff attorney to department manager and advisory council member to create a 496-page compendium of superbly organized and presented information, jargon-free advice, case examples, and illustrative comments from more than forty experienced and successful fund raisers who work in the non-profit sector. An ideal guide, readers will learn how to work with individual donors, plan special fund raising events, successfully compete in the solicitation of grants from foundations and corporations, obtain and exploit media coverage, utilize the Internet as a fundraising tool, start side businesses to create additional revenue streams, develop effective print materials (brochures, newsletters, annual reports), and a great deal more. Of special note are the eleven appendices offering fundraising worksheets for everything from sample cost analysis to press release templates. "Effective Fundraising For Nonprofits" should be a core reference work and a part of every community library and non-profit agency collection, and is an especially recommended study for non-specialist general readers having a responsibility to raise funds for their particular non-profit group.
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