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The best-selling text for the Business Spanish course, ÉXITO COMERCIAL gives post-intermediate students of Spanish a solid foundation in business vocabulary, basic business and cultural concepts, and situational practice that will prepare them for success in today's Spanish-speaking business world. This comprehensive and definitive program integrates textual, aural, visual, and web-delivered media to deliver the most complete instructional and learning experience. More than just a handbook containing frequently-used business terms and grammatical constructions, ÉXITO COMERCIAL turns students into potential professionals by improving the critical thinking and problem-solving skills needed in the business world. Each chapter incorporates a representative variety of situations, transactions, and conflicts into real-life communicative activities and simulations that challenge students to find effective and profitable solutions while developing geo-demographic literacy and cross-cultural communication skills. Flexible, dynamic, written by leaders in the Business Spanish field, the wealth of exercises and activities in ÉXITO COMERCIAL makes it ideal for use in higher education, companies, banks, agencies, and other language and culture training institutes.
- Sales Rank: #1502945 in Books
- Brand: Brand: Heinle
- Published on: 2005-06-15
- Original language: Spanish, English
- Number of items: 1
- Dimensions: .88" h x 7.36" w x 9.24" l, 1.94 pounds
- Binding: Paperback
- 560 pages
- Used Book in Good Condition
About the Author
Dr. Michael Scott Doyle (PhD, University of Virginia) is a Professor of Spanish, Translation Studies, and Business Spanish at the University of North Carolina at Charlotte. Dr. Doyle served as a Distinguished Visiting Professor of Spanish at the United States Air Force Academy (USAFA) during the 2013-2014 academic year. At UNC Charlotte he chaired the Department of Foreign Languages (1993-99) and served as Graduate Coordinator (1999-2003 and 2005-2009), Director of the Certificate in Business Spanish (1998-), and Director of the undergraduate and graduate Certificates in Translating and Translation Studies (2000-2012). He also chaired the Department of Spanish and Portuguese at San Diego State University (1991-93). To date, Dr. Doyle has 76 publications (64 single-authored), among them 13 books as well as book chapters, articles, essays, translations, interviews, and other contributions. Most recently, he is the author of a trilogy of articles on Business Language Studies, Business Spanish, and Language and Spanish for Specific Purposes: "Business Language Studies in the United States: On Nomenclature, Context, Theory, and Method" (focus issue of The Modern Language Journal); "Business Spanish in the United States: Evolution, Method and Markets" (Cuadernos de ALDEEU [Asociacion de Licenciados y Doctores Espanoles en los Estados Unidos; Spanish Professionals in America, Inc.]); and "Continuing Provisional Theoretical Cartography in the LSP Era" (Scholarship and Teaching on Languages for Specific Purposes [LSP]). He is certified by the American Translators Association (ATA) in both Spanish to English and English to Spanish translation.
T. Bruce Fryer (PhD, University of Texas-Austin) is Distinguished Professor Emeritus of Spanish at the University of South Carolina-Columbia where he taught from 1970-2005. He worked with the Master's of International Business Program for 28 years, and for sixteen years he directed Faculty Development in International Business workshops for Spanish professors through the Center for International Business (CIBER) at USC. He has worked in the area of language for business and the professions in Colombia, Costa Rica, Mexico, Venezuela, Costa Rica, Spain, Puerto Rico, and Trinidad and Tobago and he continues to serve on numerous editorial boards for business language instruction. He is co-author or editor of twenty articles or chapters dealing with the preparation of teachers for the professions, appearing in the Modern Language Journal, Hispania, and Foreign Language Annals, and 15 books including Spanish for the Business Traveler, and Spanish and Portuguese for Business and the Professions (AATSP), along with this text. Results of his Fulbright study in Equatorial Guinea were published in the Afro-Hispanic Review. In a career spanning 50 years, he has taught Spanish language, linguistics, and culture at all levels of instruction. He currently teaches at the University of South Carolina-Beaufort.
Ronald C. Cere (Ph.D., New York University) is a Professor of Spanish in Eastern Michigan University's (EMU) Language and International Trade Program and has taught Business Spanish since 1975 at various U.S. universities and for Fortune 500 companies, notably MASCO Corp. He has published numerous books, manuals, and articles for Coleccion Iberia, McGraw-Hill, Hispania, Canadian Modern Language Journal, The American Association of Teachers of Spanish and Portuguese (AATSP), and Dimensions, and has delivered over 150 presentations, seminars, and workshops nationally and internationally on commercial Spanish and other foreign language subjects, especially cross-cultural communication. Professor Cere co-chaired EMU's annual conference on Language and Communication for World Business and the Profession, was Director of the Career Division of the AATSP, organizations, such as the American Council on the Teaching of Foreign Languages, the Modern Language Association, the Southern Conference on Language Teaching, the American Association of Teachers of Spanish and Portuguese, and the Society of Training and Development.
Most helpful customer reviews
19 of 25 people found the following review helpful.
A Very Disappointing Waste
By JL1984
I'm currently taking Business Spanish at UGA (SPAN 4150 for anyone else who needs this class) and am using this book, and just let me cut to the chase by saying that it's not worth the money. The problem is that the book does not go into great detail at all about any of the subjects (be it accounting, banking, management, finance, etc). Rather, it gives a basic, common sense overview of the subjects in each chapter that I find to be a bit insulting to my intelligence and procedes to briefly mention how they pertain to Latin America. Instead of elaborating on this, the authors thought it would be ingenious to stuff the book full of activities to be used in class (which by the way have NOT been utilized thusfar in my class).
As far as the actual tie-ins with Latin America are concerned.. there are very little. While this book does present overviews of most all of Latin America and Spain, don't let that fool you. In nearly every chapter the cultural norms, business hours, acts of courtesy, and geography are presented but the problem is that the similarities are presented more so than the differences, which makes it almost impossible to tell the difference between... say doing business in Mexico compared to doing business in Argentina.
Now for the vocabulary. From what I've noticed there are some useful vocab. terms which is why I gave this book 2 stars instead of 1. However, in every chapter some words are presented that have absolutely NOTHING to do with the subject. For example in chapter 7 which discusses human rights and work relations.. the author felt it necessary that I learn another way to say: side, vegetable, sabotage, temple (of your head), egg yolk, wink, and wine bottle. (pg. 210 - 211) Also, most chapters have well between 50 - 100 words to learn and while that might be good for reference's sake, it makes it incredibly hard to learn and retain any of these words from a student's point of view. On top of that, if you pay close attention you'll notice that alot of vocab. words repeat themselves throughout the chapters and that oftentimes the only thing you're really learning are just new ways to say the same thing. In short, the vocab. was good but because of its redundancy and oftentimes irrelevance to the subject at hand, it became very irritating.
All in all, about the only thing I would recommend this book for is its vocab. and nothing else.. and I'm saying that very hesitantly. If you want to learn how people in Latin America and Spain actually do business you'll need to look elsewhere because about the only damn thing you'll learn here is how to grip someone's hand when you shake it in Latin America and a bit about their economic woes. There were way too many pointless activities in the book and too little lecture notes that needed to be mentioned. Buy this book ONLY for the vocab. but be forewarned.. make sure you know what you're looking for because if not you will most certainly drown in its sea of uselessness.
P.S. The accompanying CD is meant only for class use and is not really meant for individual use as it just presents situational dialouge pertaining to the activities in the book.
3 of 4 people found the following review helpful.
Good vocab, horrible "cultural" lessons
By Chris Koji
-This book provides a very good background in business Spanish, especially for a business student because you can learn the basic terminology in all the fields of business. Probably best to be used in conjunction with an accounting, management, or marketing class.
-This book is for vocabulary but is not very practical so you can't really say you know anything specific about business in Latin America, you just know the words. This is also brought down by the fact that it's extremely outdated (it's an embarrassment that actually universities still use this book).
-RACISM and PREJUDICE- yes,
this book is filled with it. It seems like every chance the author gets to throw socialism, anti-capitalism, or anti-Americanism in your face he does it. He doesn't stop there, he also spends lots of time criticizing the Catholic Church with his preaching of what he thinks is his unanimous Latin American point of view. When he preaches about socialism though, he sounds really bad because that's the mentality that's hurting "el exito comercial" in Latin America.
0 of 5 people found the following review helpful.
great purchase
By Julia E. Black
I was really pleased with the quality of the book and that it still had the CD attached.
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