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Everything you need to raise awareness, membership and money!
Nonprofits have certain advantages - passion, motivation, a sense of purpose. But to raise the money and support required to achieve your goals, you need to communicate your mission effectively.
You can do it -- let Every Nonprofit's Guide to Publishing show you how! Practical and hands on, this book shows you how to overcome inexperience and budget constraints -- and produce publications that effectively promote your cause. From developing an idea to distributing the final publication, you'll get the information you need. Find out how to:
The book includes practical suggestions from veteran insiders, whose experiences range from tiny nonprofit startups to large, established organizations. The CD-ROM provides essential forms, checklists, schedules, worksheets, spreadsheets and more.
- Sales Rank: #917877 in Books
- Brand: Brand: NOLO
- Published on: 2007-06-30
- Original language: English
- Number of items: 2
- Dimensions: 9.00" h x 1.25" w x 7.00" l, 1.62 pounds
- Binding: Paperback
- 440 pages
- Used Book in Good Condition
Review
This comprehensive guide covers -- in an informative and lively way -- everything you'll need to manage your publication from concept to finished product. (Timothy Lyster The Nonprofit Quarterly 2009-01-01)
Discusses how organizations can overcome budget constraints and inexperience to produce products that will promote their cause... (ForeWard Magazine 2009-01-01)
Offers invaluable advice for creating print and online publications that will grab an audience -- and stir them to action -- without overspending your budget. (Jay Harris Mother Jones 2009-01-01)
Do not lift a finger to start a nonprofit publishing venture before reading every page of this book. (Mark Dowie Mother Jones magazine 2009-01-01)
The authors understand what it's like to work with little money and too much to do. It is great for training others or for answering your own questions... (John Griffin National Geographic 2009-01-01)
A practical, example-filled resource from two publishing experts who've been there, done that. This kind of experience-based advice is priceless... (Holly Brady Stanford Publishing Courses 2009-01-01)
About the Author
Cheryl Woodard learned the publishing business like most people do -- by jumping bravely into it without any preparation whatsoever. She co-founded PC, Macworld, PC World and Publish magazines, concentrating her attention on ad sales, circulation marketing and business management issues. In 1993, Cheryl began consulting with book, software, newsletter and magazine publishers. Author of Starting & Running a Successful Newsletter or Magazine, she specializes in helping business owners or chief executives sort out marketing and overall business strategies. Woodard teaches business planning at the Stanford Professional Publishing Course and other professional development programs. She also serves on the board of directors of the Independent Press Association in San Francisco. She lives with her husband and two children in Berkeley, California. She can be reached via her Web site at: http://www.publishingbiz.com .
Lucia Hwang is an award-winning investigative reporter and feature writer. Since 2004, she has worked as the editor for the magazine of a nonprofit association. Hwang has been a staff and freelance writer for a wide variety of publications -- ranging from daily newspapers to alternative weeklies to magazines -- and has also taught investigative reporting and news writing. She is a graduate of the University of California, Berkeley and the Columbia University Graduate School of Journalism.
Most helpful customer reviews
6 of 6 people found the following review helpful.
Wonderful resource and teaching tool
By Tracey Lawrence
I use this as a textbook for Masters students learning to construct workflows for delivery of multiple media projects. This book gets them thinking about the cost of delivering an entity's message in terms of resources, effectiveness for various audiences and the learning curve involved for those participating. The topics covered apply to ANY business model, not just non-profits. Efficient use of limited resources is appropriate for everyone. Nicely done.
5 of 5 people found the following review helpful.
These publications can be used to raise money, attract new members, and promote causes
By Midwest Book Review
EVERY NONPROFIT'S GUIDE TO PUBLISHING: CREATING NEWSLETTERS, MAGAZINES & WEBSITES PEOPLE WILL READ appears in its first edition to offer nonprofits - and any library who would cater to them - an excellent reference to the most visible communication device of any nonprofit group. These publications can be used to raise money, attract new members, and promote causes; but before a nonprofit creates one, read EVERY NONPROFIT'S GUIDE TO PUBLISHING - it covers both pitfalls and best practices, including creating a budget, producing consistently high-quality content, and designing the publication for both print and website.
7 of 9 people found the following review helpful.
Very Helpful!
By Dennis Woodard
I have been involved with non-profit organizations for many years. I wish that this book had been available to me years ago. I found it to be useful with practical information that simply guides the user through the process. Any non-profit that needs to communicate with its members, supporters, and the community at large should find this book very helpfulEvery Nonprofit's Guide to Publishing: Creating Newsletters, Magazines & Websites People Will Read (book with CD-Rom) and worthwhile. As a sidenote, I am not related to Cheryl Woodard, and in fact have never met her.
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